Advertising And Promotion

The Practical Peacemaker: How Simple Living Makes Peace Possible By Kate Lawrence The Online Copywriter's Handbook: Everything You Need to Know to Write ... By Robert W. Bly (Re)inventing the brand: can top brands survive the new market realities? By Jean-Noël Kapferer Digital design of nature: computer generated plants and organics By Oliver Deussen, Bernd Lintermann Reaping the benefits of mergers and acquisitions: in search of the golden fleece By John Coffey, Valerie Garrow, Linda Holbeche Power Brands: Measuring, Making and Managing Brand Success By Hajo Riesenbeck, Jesko Perrey Space race: an inside view of the future of communications planning By Jim Taylor Google AdWords By Alexander Beck Brand medicine: the role of branding in the pharmaceutical industry By Tom Blackett, Rebecca Robins Event studies: theory, research and policy for planned events By Donald Getz Stephan Schiffman's Telesales: America's #1 Corporate Sales Trainer Shows ... By Stephan Schiffman Lead generation for the complex sale: boost the quality and quantity of ... By Brian James Carroll 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing ... By Susan Sweeney 10 Secrets of Time Management for Salespeople: Gain the Competitive Edge and ... By Dave Kahle Scoring points: how Tesco continues to win customer loyalty By Clive Humby, Terry Hunt, Tim Phillips Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 ... By Perry S. Marshall, Perry Marshall, Bryan Todd Provocateur: images of women and minorities in advertising By Anthony Joseph Paul Cortese Guerrilla Marketing During Tough Times By Jay Conrad Levinson Advertising: Principles And Practice, 7/E By Wells From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches ... By Jerry Della Femina, Charles Sopkin Proactive selling: control the process--win the sale By William Miller Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini The selling fox: a field guide for dynamic sales performance By Jim Holden The Mouse That Roared: Disney and the End of Innocence By Henry A. Giroux ProActive sales management: how to lead, motivate, and stay ahead of the game By William Miller The new solution selling: the revolutionary sales process that is changing ... By Keith M. Eades The Media Handbook: A Complete Guide to Advertising Media Selection ... By Helen E. Katz Mastering the complex sale: how to compete and win when the stakes are high! By Jeff Thull The Media Handbook: A Complete Guide to Advertising Media Selection ... By Helen Katz Say it right the first time By Loretta A. Malandro Emotional Branding: The New Paradigm for Connecting Brands to People By Marc Gobé First in thirst: how Gatorade turned the science of sweat into a cultural ... By Darren Rovell The hero and the outlaw: building extraordinary brands through the power of ... By Margaret Mark, Carol Pearson Sales Techniques By William T. Brooks The complete guide to accelerating sales force performance By Andris A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners A technique for producing ideas By James Webb Young The marketing plan: how to prepare and implement it By William M. Luther Brands and Branding By Rita Clifton, Sameena Ahmad Say it with presentations: how to design and deliver successful business ... By Gene Zelazny A new brand world: 8 principles for achieving brand leadership in the 21st ... By Scott Bedbury, Stephen Fenichell Guerrilla marketing: easy and inexpensive strategies for making big profits ... By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson The Art of Client Service, Revised and Updated Edition: 58 Things Every ... By Robert Solomon Positioning: The Battle for Your Mind By Al Ries, Jack Trout